THE ECONOMICS OF SUCCESS IN AGENCY SALES

Can you think of any reason you should not be expanding your worldwide agency business? 

Risk? New costs? Too much time?

In fact, the safest and most logical thing you can do to protect your business is to continue to expand your revenue base and revenue streams. The key is how to do this in the most prudent way, to minimize cost and risk. This is where the economics of success comes in.

First, consider the end results. Building your worldwide agency business, when done right, can not only enhance your sales and revenues, but it can also provide new clients, and sometimes even completely new business niche opportunities. Developing new partnerships around the world expands the scope and the reach of your sales efforts. 

So what is the best, most prudent way to get there?

Many freight forwarders begin from an obvious starting point. Assign someone to start finding companies to email offers to, and market like crazy. Economically, this is a high risk, high cost, low return approach. Trying to start a new business with someone you don't know can be a disaster. Companies realize that the cost for someone to run this program, the low returns, and a few bad experiences, make this a marginal business at best.

Luckily, there is a better way to do direct agency sales business. For about the price of a monthly business dinner and some effort on your part, you can realize the benefits that come with expanding your business through agency sales. 

At our networks, GLOBALINK and GLOBAL VALUE, we spread the cost of full-time agency salespeople over hundreds of members. You can't do this on your own, because all your costs are your own. With a freight forwarding network, your cost of new partner acquisition drastically decreases, especially considering that you instantly join a network full of high-quality partners ready to do business with you. 

With our Platinum Plus Financial Protection, as well as the protections of operating within the forwarding network, your risk is eliminated. Your sales effort is far more effective as it shifts to relationship building, rather than trying to convince someone to work with you. Because of these protections, our members specifically look to work with members inside the forwarding network, before looking elsewhere.

And there is a long list of tools that make this easy, like our mobile app, our WhatsApp groups, our directories with CRM capability, and much more. What we offer can be considered your outsourced agency sales tool. And, with any tool, it works when you work it. Hence, you must be consistent and proactive in building relationships and sales.

Let’s review from the perspective of economics. Joining a network to do agency sales dramatically lowers your costs and eliminates the risk of doing business with strangers. Ultimately, you get out of it what you put into it, with a higher chance of being effective in a network.

We are among the oldest operators in this space, meaning we consistently deliver value to our members year after year.  We do this with cutting edge tools and programs. Unlike many of our competitors, we can show you exactly how to get a significant return on this investment, and we partner with you to accomplish this. In the end, beyond pure price, isn’t getting a return on your investment what matters most? In addition, we limit membership in favor of quality and high standards, and we still have a few open slots.  

For over 20+ years, our networks, GLOBALINK and GLOBAL VALUE have proven to be the right choice for many companies like yours. We are all about partnering with members to support an active sales approach, which builds long term revenue, success, and results. Interested in learning more? Email willsiemens@glnk.com for more information!